Privacy Policy

Last updated: 12th of May 2026

1. Introduction

Welcome to After Technologies AS (“we”, “our”, or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website.

2. Information We Collect

If you submit your e-mail address through our “Join the waitlist” form, we collect that e-mail address together with a timestamp and the page you submitted it from, and add you to our waitlist so we can let you know when we launch.

We do not otherwise ask for personally identifiable information on this site. We will update this policy before collecting any additional categories of personal data.

3. How We Use Your Information

We use the information described in this policy for the following purposes:

• To send you waitlist updates and notify you when we launch
• To understand how our website is used so that we can continually improve it
• To comply with legal obligations

4. Data Storage and Security

We are committed to protecting your personal information and have implemented relevant technical and organizational measures, such as access limitation, secure storage and encryption.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When data is no longer needed, we will securely delete or anonymize it.

6. Your Rights

Under Norwegian and EU regulation, you have the following rights with regard to your data and data protection:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete data.
• Deletion: You can withdraw consent and request that we delete your data.
• Restriction: You can ask us to limit how we process your data.
• Objection: You can object to processing based on our legitimate interests.
• Portability: You can request your data in a structured, commonly used, machine-readable format.
• Complaint: You have the right to lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet) or another relevant supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, contact us using the details in Section 10.

7. Cookies

We want to process as little personal information as possible when you use our website. That’s why we’ve chosen Fathom Analytics for our website analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics’ website.

The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is “Article 6(1)(f); where our legitimate interests are to improve our website and business continually.” As per the explanation, no personal data is stored over time.

In addition, if you give consent through our cookie banner, we load Google Analytics 4. GA4 sets cookies and transfers pseudonymous usage data to Google, with onward transfer to the United States under the EU–US Data Privacy Framework, and is used to measure and improve our website. The lawful basis is Article 6(1)(a) GDPR (consent); you can change or withdraw your consent at any time from the cookie banner. We use Google Consent Mode v2, so no analytics cookies are set until you give consent.

If you give consent for marketing cookies through our cookie banner, we also activate Google Ads. Google Ads sets cookies and sends pseudonymous data to Google (with onward transfer to the United States under the EU–US Data Privacy Framework), including your IP address, browser and device information, and pages visited. We use this to measure ad conversions and to build remarketing audiences so we can show relevant ads across the Google Ads network. Lawful basis: Article 6(1)(a) GDPR (consent); you can change or withdraw your consent at any time from the cookie banner. Through Google Consent Mode v2, marketing cookies are not set until you give consent. See Google’s Privacy Policy.

If you give consent for marketing cookies through our cookie banner, we also load the Meta Pixel. The pixel sets cookies and sends pseudonymous data to Meta Platforms Ireland Ltd (with onward transfer to Meta Platforms, Inc. in the United States under the EU–US Data Privacy Framework), including your IP address, browser and device information, pages visited, and conversion events such as waitlist sign-ups. We use this to measure the effectiveness of our ads on Meta’s platforms and to build advertising audiences. For data collected via the pixel, we and Meta are joint controllers under Article 26 GDPR; see Meta’s Controller Addendum and Privacy Policy. Lawful basis: Article 6(1)(a) GDPR (consent); you can change or withdraw your consent at any time from the cookie banner. Through Google Consent Mode v2, the pixel does not fire until you give consent.

8. Third-Party Disclosure

We use the following processors to operate this website. We do not sell or trade your personal information.

• Customer.io — e-mail and CRM platform. Stores the e-mail address you submit through our “Join the waitlist” form and sends you waitlist updates and launch notifications. Lawful basis: Article 6(1)(a) GDPR (consent), given by submitting the form. Every e-mail includes an unsubscribe link.
• Google (Google Tag Manager, Google Analytics 4, Google Ads) — tag management, web analytics, and advertising. GA4 is activated only after you accept analytics cookies in the banner. Google Ads conversion tracking and remarketing audiences are activated only after you accept marketing cookies. See Section 7.
• Meta (Meta Pixel) — Meta Platforms Ireland Ltd. Conversion tracking, advertising measurement, and audience building for Facebook and Instagram ads. Loaded only after you accept marketing cookies in the banner. See Section 7.
• Fathom Analytics — cookieless website analytics. See Section 7.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

10. Contact Us

The data controller for the personal data described in this policy is After Technologies AS. If you have any questions about this policy or want to exercise any of your rights, please contact us:

After Technologies AS
Postboks 8600 Majorstua,
0349 Oslo, Norway
NO 926 753 509 MVA
E-mail: hello@after.tech